Freelance Rates for 2018 (Courtesy of SAFREA)

I’m fairly sure I’m not the only freelancer that checks the SAFREA (South African Freelancers’ Association) website almost weekly to generate quotes. Right, guys? It’s just so useful to have a guideline of what freelancers should be charging in South Africa. This doesn’t only mean that your existing and prospective clients are paying a fair rate for the work they receive; but, it also means that freelancers aren’t totally under-charging in desperation for work. The SAFREA freelance rates guide is invaluable for writers, photographers, graphic designers, videographers and editors.

Freelancing rates

Here were some of the interesting findings from the SAFREA Freelance Rates Guide for 2017 / 2018 :

  • The freelancer workforce is dominated by women (60%), and more than 80% of freelancers are over the age of 30.
  • Fewer than 10% of freelancers earn R40 000 per month or more.
  • Most freelancers charge on a per-hour basis.
  • More than 53% of freelancers have at least 10 years’ experience.
  • Most of their work comes from the corporate / private sector.

The following information comes directly from the SAFREA website, and gives very clear insights into the rates freelancers are, can and, maybe, should be charging for their skills in South Africa this year:

Writing and Content Development Rates

  • Magazines – R3 to R4 per word / R400 to R500 per hour
  • Newspapers – R2 to R3 per word / R400 to R500 per hour
  • Corporate content – R2 to R4 per word / R400 to R600 per hour
  • Technical / specialised content – R2 to R4 per word / R400 to R700 per hour
  • Annual reports – R2 to R3 per word / R450 to R550 per hour
  • Government documents – R2 to R3 per word / R600 to R650 per hour
  • Textbooks – R1 to R1.50 per word / R400 to R450 per hour
  • Fiction and non-fiction novels – R0.90 to R1.50 per word / R350 to R400 per hour
  • Ghost writing – R5 to R7 per word / R450 to R550 per hour
  • Scriptwriting (for TV, radio or drama) – R2 to R3 per word / R550 to R600 per hour
  • Scriptwriting (corporate videos) – R4 to R4.50 per word / R600 to R650 per hour

Advertising

  • Marketing material (such as brochures, printed ads, etc…) – R2 to R3 per word / R450 to R550 per hour
  • Advertorial – R3 to R4 per word / R500 to R600 per hour
  • Copywriting – R3 to R4 per word / R450 to R550 per hour

PR and Communications

  • Media release (writing of) – R3 to R4 per word / R450 to R550 per hour / R1500 to R2000 flat rate
  • Strategy development – R3 to R4 per word / R700 to R800 per hour
  • Writing of speeches – RR3.50 to R4 per word / R500 to R600 per hour / R1500 to R2000 flat rate
  • Media relations – R3 to R3.50 per word / R450 to R550 per hour

Online Content

  • Website content – R2 to R2.50 per word / R450 to R550 per hour
  • Online consumer content – R2 to R2.50 per word / R400 to R500 per hour
  • SEO content – R2 to R2.50 per word / R450 to R550 per hour
  • Blog content – R2.50 to R3 per word / R400 to R500 per hour
  • Content marketing – R2.50 to R3 per word / R450 to R550 per hour
  • Web-based marketing – RR2.50 to R3 per word / R450 to R550 per hour
  • Email marketing content – R2.50 to R3 per word / R450 to R550 per hour

Social Media

  • Social media content – R250 to R300 per post / R2.50 to R3 per word / R350 to R450 per hour
  • Social media management – R400 to R500 per hour
  • Social media strategy development – R500 to R550 per hour

General Editing

  • Proofreading – R0.30 to R0.45 per word / R50 to R150 per page / R350 to R450 per hour
  • Copy-editing – R0.50 to R1.50 per word / R90 to R120 per page / R400 to R500 per hour
  • Checking of references – R100 to R200 per page / R300 to R400 per hour

Specific Editing

  • Magazines – R0.50 to R1 per word / R200 to R300 per page / R350 to R450 per hour
  • Newspapers – R0.50 to R1 per word / R50 to R100 per page / R300 to R400 per hour
  • Corporate content – R4.50 to R4.50 per word / R150 to R200 per page / R450 to R550 per hour
  • Academic theses – R0.50 to R1 per word / R45 to R65 per page / R300 to R400 per hour
  • Technical / specialised content – R0.50 to R1 per word / R50 to R100 per page / R450 to R550 per hour
  • Light editing (general) – R0.50 to R1 per word / R50 to R100 per page / R400 to R500 per hour
  • Heavy (structural and language) editing – R0.50 to R1 per word / R150 to R200 per page / R450 to R550 per hour
  • Government documents – R0.50 to R1 per word / R100 to R200 per page / R400 to R500 per hour
  • Textbooks – R0.20 to R0.50 per word / R50 to R100 per page / R400 to R500 per hour
  • Fiction and non-fiction novels – R0.20 to R0.50 per word / R50 to R100 per page / R350 to R450 per hour

Transcription

  • R1.50 to R2.50 per word / R400 tp R550 per hour

Formatting of Documents (whether academic or otherwise)

  • R0.20 and R0.50 per word / R300 to R400 per hour

Coordination of Layout

  • Corporate newsletters – R0.15 to R0.50 per word / R250 to R350 per page / R400 to R500 per hour
  • Magazines – R0.15 to R0.50 per word / R150 to R250 per page / R400 to R500 per hour

Translation

  • Between English and Afrikaans – R0.50 to R1 per word
  • Between English and an official African language OR any other world language – R1.00 to R1.50 per word
  • Sworn translation – R1.50 to R2 per word
  • Specialised translatuion (scientific, highly technical, or legal, for example) – R1.50 to R2 per word

Interpreting

  • Between English and Afrikaans – R350 to R450 per hour
  • Between English and an official African language OR a major world language – R400 to R500 per hour
  • Between English and another world language – R450 to R550 per hour

Photography

  • Branding, product, interiors, advertising, architectural – R250 to R350 per image / R800 to R1000 per hour / R3000 to R5000 half day / R5000 to R8000 full day
  • Events – R100 to R200 per image / R850 to R1500 per hour / R3000 to R5000 half day / R4500 to R7500 full day
  • Advertorial / model shoot / editorial – R800 to R3000 per image / R800 to R1500 per hour / R3000 to R5000 half day / R5000 to R8000 full day
  • Wedding – R50 to R100 per image / R600 to R1200 per hour / R4000 to R7000 half day / R7000 to R12000 full day
  • Media or newspaper – R300 to R600 per image / R450 to R600 per hour / R2000 to R3000 half day / R3500 to R5500 full day
  • Post-production and retouching – R100 to R200 per image / R300 to R500 per hour / R1000 to R3000 half day / R1500 to R3500 full day

Videography

  • Camera (with correct lighting, proper sound, stabilised shots, no editing) – R2000 to R3000 per hour / R2500 to R4500 half day / R3500 to R6500 full day
  • Video editing – R400 to R600 per hour / R2500 to R4500 full day

Graphic Design

  • General design – R350 to R550 per hour / R1200 to R1700 half day / R2200 to R3200 full day
  • Designing a logo – R300 to R500 per hour / R2500 to R3500 half day / R2500 to R5500 full day
  • Creation of visual concepts – R300 to R500 per hour / R1200 to R1700 half day / R1500 to R2800 full day
  • Presenting your design concepts – R350 to R450 per hour / R1500 to R1700 half day / R2500 to R3500 full day
  • Illustrations – R400 to R500 per hour / R2500 to R4000 full day
  • Original images – R300 to R500 per hour / R1200 to R1700 half day / R2500 to R3500 full day
  • Adding changes from client or art directors – R250 to R450 per hour / R1200 to R1600 half day / R2500 to R3500 full day
  • Final design review – R300 to R500 per hour / R1200 to R1600 half day / R2500 to R3500 full day
  • Interpreting stas into visual graphics – R350 to R650 per hour / R1200 to R1600 half day / R2500 to R3500 full day
  • Advert layout – R300 to R600 per hour / R1200 to R1600 half day / R2200 to R3200 full day
  • Brochure layout – R300 to R600 per hour / R1200 to R1600 half day / R2200 to R3200 full day
  • Magazine layout – R350 to R550 per hour / R1200 to R1600 half day / R2500 to R4500 full day
  • Report layout (corporate) – R350 to R650 per hour / R1500 to R1700 half day / R2500 to R3500 full day

And there it is. There are a few (very few) items that I haven’t included, so go to the SAFREA Rates Guide 2017 / 2018 if you need a little extra insight. In the meantime, maybe it’s time to review your rate structure.

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