How to Tweet Effectively (Tweetiquette)

How to tweet for business and blog

I feel strongly about not making too many rules about social media. The very nature of social media is that it isn’t rigid. It’s dynamic, fluid, personal…social! Still, it also seems to be the breeding ground of opportunistic takers-of-advantage. As a result, there have to be a set of guidelines; things that reign us all in from being irritating or inappropriate. And, for those of us with services and products that we’d like to promote in a legitimate way, these guidelines are helpful, rather than restrictive. Here’s my two-cents’ worth on how to tweet “properly”:

Twitter graphic from Pexels

Don’t DM New Followers With a Generic Thank You

This is unnecessary and becomes annoying because it’s often used as a premise for asking your new follower to buy your product / follow another page / subscribe / whatever. It’s not personal (which was, presumably, the intention of sending a DM) and it’s thoroughly transparent. I feel used.

The same goes for sending links via DM. Nothing puts followers off faster and harder than feeling spammed by your account. They’ll hit that Unfollow button just as fast and hard.

Be Discerning About Who You Follow

Keep the ratio of followers:following reasonable. If you follow 23 000 people and have exactly 14 followers, I get suspicious and I don’t take you seriously. This is something that is considered in your rankings too, so don’t bulk up your numbers by following every page you can find. In addition, this will clutter your feed and dilute the possibility of having access to relevant, useful tweets.

Keep Your Tweets Short

I know, there’s not much option here as there’s a 140-character limit. But, I mean keep them short enough so that, if they’re retweeted, there’s space for your handle to be included.

Just Chill

Don’t overtweet just to get your voice out there. Filling feeds with lots of the same or similar content is boring (including competitions and giveaways). This goes for retweeting old content and blog posts too. Of course, there’s nothing wrong with doing this from time to time and when it’s relevant. But, try to keep your feed fresh and current.

Be Likable

Engage with people, comment, acknowledge useful content, thank followers for compliments. Give a little to get a little. Don’t bad-mouth anyone else and don’t slate products. It’s my personal opinion that swearing should be left out of Twitter feeds too. Just be nice and make yourself easy to follow.

 

2 thoughts on “How to Tweet Effectively (Tweetiquette)

  1. All good advice, thank you. I personally hate getting automated DMs when I follow someone. DMs should definitely be restricted to real interaction.

    1. I couldn’t agree more! And it’s tempting when you have a business that you’re trying to get out there. I just split my business Twitter profile from my personal one, so I’m starting from scratch. And it’s hard work!

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