Why Reader Comments Are The Cat’s Pajamas

Comments on blog posts
Reader Comments on Blogs

Reader comments aren’t only a little boost to the blogger that spent hours crafting a post, although they certainly help! They’re also important for search engine optimisation and for letting the blogger know what his or her readers value in terms of content. A good comment can be integral to generating leads, and the commenter may also benefit by directing other readers to his or her own content or blog, since they can usually click your username to be taken directly to your site. It’s an all-round score.

Although time is scarce and we’re often reading other blogs between other must-do’s on our daily schedule, making the time to comment is important – both for the link it may allow you to include to your own blog or site, and to the blogger.

I asked some bloggers about the reader comments that meant the most to them (I’ve included them as written and submitted):

Gaynor from Tulips and Phoenixes said:

The comments on this blog post of mine have been the most special to me because of the wonderful feedback I received from various people. It showed just how fond people were about the area of Tsitsikamma and how willing they were to share the love for it. This is why I blog – I love seeing comments like these!

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Steve, who blogs at Khanya, said:

The comment by Nomtha Gawe on this post. It gives a complementary experience to that described in the blog, and thus a different persective on it, while remaining on topic. She immediately grasps what the post is saying, relates it to her own experience, which is similar in some ways but different in others, and explains it lucidly.

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Luchae, from My Spreadsheet Brain, added:

Marcolene’s comment really meant a lot to me. It feels good knowing my oversharing brought some sort of peace to someone else’s crazy thoughts…

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Lizna, from With Elizabeth H, shared a candid post about her weight struggles.

She really appreciated Ilona Fourie’s comment, which read, “What a awesome post. Whilst I was reading it so much rang true to me. I have been on a roller coaster with my weight. I have lost 26kg but have not been able to move any more in the last year. I have tried and tried and are failing miserably. It has made me so negative and I keep asking myself whats wrong with me. This is a war that few people understand and I am so grateful to have read your post!” Lizna said:

It meant a lot to me because I am not alone, me and her became such great friends that we are actually living together now, you find best friends when you least expect it. 
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JustEllaBella also shares some really personal stuff. Ella says:

Over there years I’ve opened up about losing my son. Sometimes it felt a little self indulgent and that people would surely be rolling their eyes at me BUT I speak about him because of comments like these. People who can relate, I have somehow told them it’s okay not to be okay and for that I am grateful. This one particularly struck a chord, “i simply love this blog. lost my baby girl also two days after she was born in hospital 7 February 2017 and to this day she is a big part of our lives. This is the first time i ever spoke about her to anyone besides my husband.God decided he needs her more and she is now one of heavens angels im just glad to have had the opportunity to meet her. i also hope that the best part of her 48 hours on earth was meeting mom&dad.
-Forever Gianni Hendricks-“
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In Africa and Beyond is one of my favourite travel blogs. Sara shares some of the reader comments that touched her the most:

On my post about “30 Photos of South Africa That Will Fuel Your Wanderlust” Erika said, “I was tearing up looking at these photos. Going to South Africa has always been a dream of mine. I loved seeing it through your eyes and hope to see it through mine one day soon.”

Jonelle, from Tyranny of Pink, had an understandably tough time:

I’ve narrowed it down to this post, but I can’t choose a specific comment. A lot of comments are also sent to me privately because my blog is so raw and personal but each and every comment on my blog is a reminder of why I blog. The sense of community, that feeling of not being alone. The understanding that it’s okay to not be okay. The affirmations from other women who are in the same position as me. I treasure every comment, many of them moving me to tears because other women GET me and other women feel what I feel and in many cases, it’s a rawness that they share with me about their own experience with loss, grief, parenting and just being. Comments remind me in the times that blogging feels like too much that this is my tribe, these are my people and I’m never alone!

In this article, Zena posted a comment that was meanginful to me. She said, ” Jonelle you have such courage to have written this great story, a tribute to your hero. You have inspired me. I work everyday for a foundation in memory of Hassan and its been 8 yrs since his passing and 4 years working here, and still have not had your courage to even speak or write a sentence, I believe the time will come.”

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Shante Hutton of Rose For Thorns shared a very personal post, and valued this comment:

Beautiful Shante, your story touched me so deeply that I found it difficult not only to find words, but to actually find my voice. You told your story in such a delicate yet profound way and I’m in awe of you right now. Reading your story, your pain and then how the birth of your daughter opened your heart to this incredible love again is wonderful. And isn’t it amazing how the opening of your womb caused an opening of the heart! Like a flower you have opened and become even more beautiful than you already were.
I also lost my brother 34 years ago. I was 23 and he was 26 and because we were the last two of 8 kids, we were very close. So one sunny morning 34 years ago, I kissed him goodbye as I dropped him at work, not knowing that as I watched him walk away I would never see him again. For many years I would search for him on a crowded street or shop or anywhere thinking, it was just a mistake and that he was alive somewhere and I suppose that was how I coped.
So thank you for your story, we all need to be reminded of how God, in His infinite wisdom can bring us out of darkness and into His beautiful light.
Never forget how strong, courageous and breathtaking beautiful you are.
love n blessings
Connie

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For the Bloggers

To encourage your readers to comment more on your posts, you could:

  • Ask open-ended questions that prompt them to answer in the comments
  • Have a numbered list (e.g. 9 Ways To Clean Your Ears) and then ask them to add to this number
  • Write a controversial post; this often leaves readers chomping at the bit to include their pro or anti opinion
  • Reply to the existing comments – this starts a conversation
  • Comment on other blogs
  • Encourage commenting on your social media platforms

To Wrap It Up

Don’t underestimate the power and reach of your comments on the blogs and posts of others. By using this powerful tool, you play a big part in SEO and engagement – both for the post on which you’re commenting and on your own site.

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