Time is precious and every second counts. Heard these worn-out cliches before? Never have they been truer than for a freelancer. Although I am great at wasting time, wastage of any other kind is a pet hate of mine. I’m writing this article in an effort to harness my own weaknesses and to help us all to identify the weak spots.
Here are some of the time-wasters that occupy our time, minds and energy:
Unnecessary meetings – clients may have time to sip languorously at frothy cappuccinos, but you need to reign them in and take control of your time. Email is a wonderful resource. Use it. What can be achieved in a 90-minute meeting can, usually, be accomplished in an email that takes less than 10 minutes to type.
Social media – Facebook and Twitter are no longer just ‘social’. They actually accomplish a lot in the spheres of business and advertising. However, logging into your accounts to check your business pages or profiles will likely distract you to check your personal messages, contacts and updates. It takes an enormous amount of discipline, but it is absolutely non-negotiable to stay away from social media during times in which you should be concentratng and churning out reams of inspired work.
Saying yes – just don’t. Learn to decline jobs that are not worth it for you and learn to delegate.
Untidiness – *guilty* The truth is that piles of paperwork and jumbled notes is just plain wasteful. It wastes our time and mental ‘space’. Nothing irritates me as much as not being able to find a quote or a brief, and it happens on almost a daily basis. It hasn’t quite reached ridiculous proportions yet, and I’m hoping that this article is the antidote to my untidiness. Can you spot the magic wand yet?
I’d love to hear your thoughts and what you do to use your time as efficiently as possible. I need all the help I can get.